Paid Ads Case Study – “Driving Business Growth. Transforming SMEs with Targeted Google Ads for Maximum Lead Generation and Operational Excellence”
As a new player in a market dominated by Amazon and Flipkart, Oweg faced significant challenges in establishing credibility and capturing attention in an already saturated e-commerce space. With zero initial brand awareness and no digital presence, Oweg’s mission became clear: to develop a distinct, impactful identity from scratch. The platform aims to empower small and medium-sized enterprises (SMEs) with simplified digital solutions, fostering trust, visibility, and a strong brand presence. By offering accessible tools tailored to SME needs, Oweg seeks to carve out its niche, building a new era of e-commerce that supports business growth and innovation.
As a new player in a market dominated by Amazon and Flipkart, Oweg faced significant challenges. With zero brand awareness and no digital presence, the task was to establish credibility and capture attention in an already saturated e-commerce space. Competing against industry giants, Oweg had to create a distinct identity from scratch, building trust and visibility while differentiating its offerings to stand out. The mission was clear: develop a strong, impactful presence that would empower SMEs with simplified digital solutions in a competitive landscape.
Before our intervention, the client was achieving 29 conversions at a cost of ₹28K, resulting in a high cost per conversion of ₹965. Through targeted optimizations, including refined targeting, ad copy improvements, and budget reallocation, we transformed the campaign’s performance.
In the optimized period, we drove 222 conversions at a reduced cost of ₹19.9K, slashing the cost per conversion down to just ₹89.81. This reflects a significant improvement in both efficiency and results, showcasing our ability to maximize conversions while maintaining cost-effectiveness.
When the client initially came to us, their Meta ads campaign was generating only 37 purchases with a high cost per result of ₹389.62, reaching 51,353 people. Our team implemented a strategy focused on optimizing audience targeting, refining ad creatives, and enhancing bidding strategies.
Through these efforts, the campaign achieved a remarkable 393 purchases at a reduced cost per result of ₹194.79, reaching a much broader audience of 335,898 people. This performance improvement not only lowered costs but also scaled conversions dramatically, showcasing our ability to drive both cost efficiency and substantial growth in results.
You overcame this by implementing precise audience segmentation and creating compelling ad creatives that built trust and visibility from scratch. This helped you establish a distinct brand identity, enabling you to compete effectively against giants like Amazon and Flipkart.
You refined your targeting, optimized ad copy, and strategically reallocated your budget, which brought down the cost per conversion from ₹965 to ₹89.81. These data-driven steps significantly increased conversions while maintaining cost efficiency.
By enhancing audience targeting and bidding strategies, you expanded your Meta ads reach from 51,353 to 335,898 people. This led to an increase in purchases from 37 to 393, while halving the cost per result, showing your ability to scale effectively while controlling costs.
You continuously analyzed and adjusted your targeting, creatives, and bids to align with audience behavior and market changes. This adaptive approach was essential to sustaining growth and achieving operational excellence in lead generation.
OWEG
Paid Ads
OWEG
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