Classic Furniture x ProntoSys

SEO Case Study: "How ProntoSys Empowered Classic Furniture Dubai to Leverage Marketing through SEO"

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Client Details

Business Name

Classic Furniture

Location

Dubai

Industry

E Commerce (Furniture, Sofa, Beds)

Services

E Commerce

Overview

At Classic Furniture, we specialize in offering high-quality sofa beds and a wide range of stylish furniture designed to bring comfort and elegance to your home. Our collection features versatile sofa beds that effortlessly combine functionality with modern design.

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About the Client

Classic Furniture is a trusted provider of high-quality furniture and décor solutions for both residential and commercial spaces. With a focus on comfort, design, and versatility, Classic Furniture ensures each item meets the highest standards of quality, offering practical yet elegant solutions for spaces of all sizes. Specializing in sofa beds, furniture, and décor products, we offer a wide range of stylish, functional, and durable pieces designed to enhance any environment.

Struggling with Low Traffic?

Meanwhile, see how Classic Furniture in Dubai achieved 43% traffic growth, a 30% conversion increase, and enhanced user engagement with our tailored solutions and expert SEO from ProntoSys, the Digital Experts!

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The Objective

  • Poor Conversion Rate
  • Slow Website Loading Speed
  • Non-Optimized Mobile Experience
  • Outdated Product Information
  • No Personalization Features
  • Un-optimized Product Pages
  • No SEO Strategy for Product Categories

Lack of Structured Data Implementation: Without structured data, search engines may fail to properly interpret and display your content, reducing visibility and search result features.

Weak Competitive Analysis: Insufficient competitive analysis limits your understanding of market trends, customer needs, and strategic positioning, affecting growth.

Poor Site Search Functionality: A weak search function frustrates users, making it difficult for them to find products, leading to higher bounce rates and lost sales.

Limited International Reach: Failing to localize content and services for different regions restricts your global audience, reducing potential market share.

Inefficient Website Structure and Navigation: A confusing website layout and poor navigation increase user frustration, causing higher bounce rates and lost conversions.

Unoptimized Product Images and Videos: Large, unoptimized media files slow down page load times, negatively impacting user experience and engagement.

The Challenges

Title Tags & Meta Descriptions: Updated tags and descriptions to improve click-through rates and search relevance.

Header Tags (H1, H2, H3): Structured headers for better readability and SEO.

Internal Linking: Improved navigation by linking related products and categories.

Image Alt Text: Enhanced alt text for better accessibility and image search rankings.

Mobile Optimization: Ensured full responsiveness for mobile users.

Site Speed Optimization: Accelerated loading time through image compression and caching strategies.

Content Strategy: Created engaging content for products, blogs, and landing pages to boost rankings.

Link Building: Secured high-quality backlinks to enhance domain authority and visibility.

Analytics & Tracking: Used Google Analytics and Search Console to monitor performance and KPIs.

User Experience Improvements: Enhanced navigation and simplified checkout to improve usability.

The Solution

Results Achieved

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Before Prontosys

With Prontosys

Our Experience Working With Classic Furniture

Our experience working with Classic Furniture has been highly rewarding. They faced several challenges, including poor conversion rates, slow website loading speed, and outdated product information. To address these issues, we focused on SEO optimization, enhancing mobile responsiveness, and updating product pages to reflect accurate, engaging content.
Through extensive keyword research and on-page optimization, we improved search rankings, leading to a 30% increase in organic traffic. We also streamlined their site’s performance, reducing loading times by 40%, which contributed to a 15% decrease in bounce rates. Additionally, by enhancing mobile usability, we improved the mobile conversion rate by 25%, ensuring a seamless shopping experience across devices. These efforts led to a 20% increase in overall conversion rates, significantly boosting both user engagement and sales.

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