Classic Furniture x ProntoSys

SEO Case Study: "How ProntoSys Empowered Classic Furniture Dubai to Leverage Marketing through SEO"

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Classic Furniture

Client:

Classic Furniture

Location:

Dubai

Industry:

E Commerce (Furniture, Sofa, Beds)

Services:

E Commerce

Overview:

At Classic Furniture, we specialize in offering high-quality sofa beds and a wide range of stylish furniture designed to bring comfort and elegance to your home. Our collection features versatile sofa beds that effortlessly combine functionality with modern design.

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Classic Furniture is a trusted provider of high-quality furniture and décor solutions for both residential and commercial spaces. With a focus on comfort, design, and versatility, Classic Furniture ensures each item meets the highest standards of quality, offering practical yet elegant solutions for spaces of all sizes. Specializing in sofa beds, furniture, and décor products, we offer a wide range of stylish, functional, and durable pieces designed to enhance any environment.

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  • Poor Conversion Rate
  • Slow Website Loading Speed
  • Non-Optimized Mobile Experience
  • Outdated Product Information
  • No Personalization Features
  • Un-optimized Product Pages
  • No SEO Strategy for Product Categories
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  • Lack of Structured Data Implementation
  • Weak Competitive Analysis
  • Poor Site Search Functionality
  • Limited International Reach
  • Inefficient Website Structure and Navigation
  • Unoptimized Product Images and Videos

The Solution

Keyword Research & Optimization: We conducted extensive keyword research to identify high-volume, relevant keywords for products such as sofa beds, furniture, and décor.

On-Page SEO Optimization

Title Tags & Meta Descriptions: Updated title tags and meta descriptions for each page to improve click-through rates and relevance in search results.

Header Tags (H1, H2, H3): Ensured proper use of header tags for improved content structure and readability, aiding both user experience and SEO.

Internal Linking: Created internal links between related products and categories to improve site navigation and distribute link equity across the site.

Optimized image alt text to enhance accessibility and improve image search rankings.

Mobile Optimization: Given the growing number of mobile users, we ensured the website was fully optimized for mobile devices

 

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Technical SEO : 

Site Speed Optimization: Improved the site’s loading time through image compression, minification of CSS and JavaScript, and caching strategies to reduce bounce rates and improve rankings

URL Structure: Cleaned up the website’s URL structure for better crawlability and keyword relevance.

Content Strategy: We developed engaging and informative content for product descriptions, blogs, and landing pages to improve rankings and user engagement

Link Building & Off-Page SEO: We focused on building high-quality backlinks to increase domain authority and rankings. This included reaching out to industry-related blogs and websites for guest posting opportunities and mentions.

Analytics & Performance Tracking: Implemented Google Analytics and Google Search Console to monitor traffic, conversions, and other key performance indicators (KPIs)

User Experience (UX) Improvements: Improved the overall user experience by optimizing site navigation, simplifying the checkout process,

326%

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Increase in net organic keyword portfolio

164%

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Increase in organic keywords in positions 1-3

Over 23%

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Increase in Google Analytics goal completions

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